Demandbase Demandbase

Problems We Solve for Customer Success

Driving customer success together

Turn every interaction into an opportunity to build trust, drive adoption, and deliver results.

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You need to keep customers and beat competitors, but you can’t see what’s happening.

Today’s B2B buying is conducted almost entirely online — and most of it happens out of your view. Making matters worse, the technology that’s supposed to help you understand and connect with your buyers is scattered across dozens of disconnected systems, blurring account-level insight and impacting your ability to execute.

Demandbase is for: Customer Success

"Key customer stakeholders exit abruptly, leaving us single-threaded, or worse, with no clear way to find new contacts in our customer accounts."

With Demandbase:

We’ve all been there. Good news is we can help you find and connect with additional executive contacts so you can keep retention high.

  • Explore family trees and connections to uncover your next internal champion.
  • Use sales intelligence to find new contacts based on job function, job level, title, demographics, location, and social networks to build multi-threaded relationships.
  • Be alerted to business insights that give you compelling reasons to reach out to your accounts, such as company expansions, leadership changes, relocations, acquisitions, financial updates, and buyer intent signals.
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"My customers don’t talk with me about their challenges, and I can’t see what they are doing on or off of our website."

Monitor your customers’ off-site intent and on-site engagement using keywords, site analytics, heatmaps and more!

  • See which accounts are showing patterns of buying behavior with our Pipeline Predict score.
  • Use intent data to see when your accounts are showing interest in other products you offer or checking out competitors. We derive our intent data from a whopping 1 trillion signals each month.
  • See what pages customers are visiting on your site and how they’re engaging over time.
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Demandbase is for: Customer Marketing

"I want to engage customers to advocate as references or case studies."

No problem. We can help you see who is the most engaged at your accounts.

  • With Engagement Minutes and heatmaps you can find engaged users at your accounts.
  • Use Orchestration to automate outreach to highly engaged customers.
  • Announce a new resource to “warm up” customers by using Orchestration and your marketing automation to release a series of emails tied to journey stage.
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"I struggle to hit our upsell and cross-sell targets, and reduce churn."

You came to the right place. We can help you get a temperature check on your customers and initiate organic growth conversations while reducing churn.

  • Use current usage and specific engagement activities and/or predictive data to target customers that are showing new interests.
  • Examine specific value based stages in the journey and an overall health score, then develop a campaign within Orchestration and your marketing automation platform (MAP).
  • Use signals from review sites and set up alerts for sales and MAP campaigns.
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Demandbase is for: Customer Success Leaders/CROs

"We’re missing our growth targets."

Track customer intent and engagement to find new areas of interest and uncover upsell opportunities.

  • Use our comprehensive intent coverage to see what your customers are researching, and start a conversation about relevant solutions before it’s too late.
  • Use Site Analytics, Google, or Adobe Analytics reports to see new product pages your customers are visiting.
  • Get in front of upsell conversations by running highly targeted and personalized customer ad campaigns.
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"Our competitors are stealing business before we get the chance to engage."

Don’t wait to be blindsided, discover hidden buying signals early.

  • Get a jump on the competition by reaching out with relevant content and messaging.
  • Keep competitors at bay. Use competitive intent keywords to spot risk early and engage.
  • Sync your product ownership information into Demandbase One™ to keep a pulse on future product needs in your accounts.
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Reliably renew and expand accounts with the critical data you need

Demandbase Account Intelligence provides the right data and insight to help you know when your customers start showing interest in new products or competitors. Renew customers and grow accounts with the leader and pioneer in account-based marketing.

Identify

Identify engagement strategies that advance cross-sell and upsell opportunities

Track your customers’ new product intent as it happens and use that insight to provide the right message at the right time through personalization both on and off your website.

Target

Target customers with personalized messaging

Treat your accounts like the friends they are. Let Account Intelligence guide your way to personalized conversations that lead to upsell revenue.

Retain

Deepen brand loyalty through customer-centric experiences

Stay top-of-mind with your customers by using different kinds of content to show how much you care and to remind them you’re just a phone call or email away.

Expand

Foster customer growth

Use intent signals to spot customer interest in products you offer that they don’t currently own.

Unify your go-to-market team around Demandbase Account Intelligence

You’re not the only one we care about. We’ve got a soft spot for your colleagues, too.

Problems we solve for Marketing Problems we solve for Sales Problems we solve for Operations

Want to kick the tires?

See how Demandbase One™ would work for you and your team.

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