Demandbase One™ for Marketing
Reach the right buyers and drive better pipeline
Demandbase One™ helps your team identify, engage, and convert the right accounts across the entire buyer journey.
Use intelligent insights to find and engage the right fit accounts, with the right message, every time
Get a 360° view of every account, at every stage, and know exactly when, where, and how to strike. Know the right accounts, the right timing, and the right message to turn interest into pipeline, pipeline into revenue, and clients into loyal fans.
Find
Use AI to prioritize accounts that matter
Know exactly which accounts deserve your focus. Demandbase unifies your data and intent signals, then uses AI to rank every account by fit and buying readiness.
- Combine first-, second-, and third-party data into one accurate account view
- Score accounts by ICP match with our AI-powered Qualification Score
- Surface in-market opportunities with Pipeline Predict trained on your past deals
- Segment audience by role, stage, behavior, engagement, CRM fields, and more
Engage
Find the real decision-makers
B2B buying decisions aren’t made by one person. AI finds the entire buying group, spots the right people, and knows their roles and behavior.
- Use AI agents to identify every role in your target account’s buying group
- Access contact data on 150M+ professionals and 99M+ companies
- Engage prospects only when real-time signals indicate interest
- Automate campaigns across ads, email, web, and sales
- Confirm or tweak contacts to sharpen AI recommendations
Convert
Coordinate and act across channels
When accounts show intent, AI connects the dots, telling you who’s ready, what message to send, and where to deliver it.
- Run targeted B2B ads at scale
- Personalize your website based on account behavior and buying stage
- Orchestrate sales and marketing actions across channels
- Trigger plays directly from your tech stack with seamless integrations
Close
Help sales win more
Sales and marketing share the same data and account view so you always know who’s engaging, what they care about, and exactly when reps should step in.
- Surface in-market accounts and alert sales in real time
- Guide reps with clear next-best actions
- Map Corporate Family Trees to reveal key relationships and cross-sell opportunities
- See buying group insights so you know who’s ready and what content clicks
- Score, enrich, and sync contacts to your CRM automatically
Expand
Retain and grow your customer base
Revenue doesn’t stop at closed-won. Let AI find and act on upsell and renewal opportunities.
- Track post-sale engagement and intent by product line
- Get alerts when competitors show up or interest drops
- AI highlights your next upsell and renewal opportunities
- Trigger personalized plays to drive renewal and expansion
Optimize
Track performance
- See how accounts are engaging over time
- Track core journey metrics like volume, velocity, and conversion
- Create multiple journeys to track buying funnels for different product lines or business units
- Understand website engagement with Site Analytics
Results B2B leaders count on
Learn more about what you get with Demandbase One™.
Focus on accounts
Because B2B is all about accounts. Not leads.
Give sales all the intelligence
Insights to identify and contact key decision makers.
Discover buying intent early
Identify when an account is interested.
Find and prioritize accounts
Spot accounts with predictive models that tell you why.
Advertise across channels
Drive awareness with advertising built for B2B.
Personalize web experiences
Personalize your website for maximum relevance.
Orchestrate channels at scale
Account-based automation that drives efficiency.
Measure account analytics
Report on what matters with account-based analytics.
Get smarter data for smarter Decisions
Add intelligence into apps, data lakes and warehouses.
Find and engage the right buyers
Explore Demandbase One™ for Marketing.