Demandbase vs. 6sense
Demandbase ranked #1 in G2’s Enterprise Grid® for Account-Based Advertising
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Demandbase earns higher ratings in key categories
According to G2 reviews, customers give Demandbase stronger ratings than 6sense across multiple categories.
01 The Only DSP Purpose-Built for B2B
Your buyers aren’t consumers—why use ad tech built for them?
Demandbase has the only demand side platform (DSP) built specifically for B2B advertising. Why does that matter? It allows Demandbase to maintain an AI-optimized bidder, ensuring maximum performance. This removes the need for constant manual intervention/changes (who has time for that in 2025).
Despite what other vendors might claim, they rely on consumer-based DSPs (e.g. Xandr) that were built for consumer advertising, not accounts (let alone buying groups). This presents a big problem: you can inadvertently use up all your impressions on some accounts while ignoring others entirely.
| Feature |  |  |
|---|---|---|
| G2 account-based advertising score | ||
| G2 retargeting score | ||
| Campaign Measurement | ||
| Attribution | ||
| Reach |
02 Data You Can Actually Trust
Intent and identity—clean, complete, and constantly updated.
Demandbase delivers unmatched signal accuracy with the industry’s largest native intent source; over 2 trillion signals per month alongside partnerships with diverse intent providers. We prioritize accuracy over inflated match rates, so your teams act on real insights, not false positives.
Plus, with 133+ language coverage, you’ll reach more global decision-makers with more relevant messaging.
| Feature | | |
|---|---|---|
| Account-level Insights | ||
| Account Identification | ||
| Lead Enrichment | ||
| Lead-to-Account Matching | ||
| Lead Quality | ||
| Lead Analysis |
03 Built to Scale, Not Constrain
Journey stages, models, and targeting that fit your GTM.
We’re not a one-size-fits-all platform. Demandbase lets you configure journey stages to support multiple products and services as well as cross-sell, upsell and retention—all in one platform. Other vendors force you into a rigid flow focused only on one product, one buying journey.
Need multiple predictive models? Ours deploy in under 24 hours with no added fees or manual effort.
| Feature | | |
|---|---|---|
| Predictive Scoring | ||
| Revenue Analytics | ||
| Website Personalization | ||
| Cross Channel Capabilities | ||
| Platform Integrations |
Independent analysts name Demandbase a leader in ABM
Check out the rave reviews on G2
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