Build an Account-Based Foundation
You Need One View of an Account to Make Reliable Decisions
It’s hard to win when marketing and sales are rowing in different directions
How often do you find your marketing and sales teams working out of different systems, not knowing what the other is doing? When revenue teams work in silos, it’s hard to know what actions and communications have taken place within an account.
Demandbase One™ is the complete ABM platform for revenue teams
Combine your data with Demandbase’s third-party and behavioral data to create one holistic view of each account. It’s the one place for sales and marketing to go to see which accounts are engaged, what actions they’ve taken, and who has communicated what.
No more guesswork. Connecting the dots is easy with Demandbase One™.
“We are transitioning to an account-focused organization as a whole, so Demandbase is helping our sales organization acclimate themselves with their new lists/territories and better understand what matters to their accounts. It is also helping our marketers measure the success of their programs with new, account-focused KPIs like engagement.”
– G2 Reviewer, Senior Manager, Demand Generation, Enterprise
Don’t just take one G2 reviewer’s word for it
Want more hands-on tactics?
Check out these step-by-step “how-to’s.”
Connect your GTM tech stack
As a Marketing Operations leader, I want to connect all my tools in one place to streamline workflows and unify data across my go-to-market efforts.
- Start in the Demandbase Marketplace, directly within the platform.
- Browse 50+ pre-built integrations across CRM, MAP, sales engagement, analytics, advertising, and more.
- Activate plug-and-play integrations in just a few clicks—no dev work required.
- Find dozens of expert Demandbase-certified service providers and agencies to boost your GTM success.
- Raise the bar: With everything connected through a unified data set, unlock smarter targeting, cleaner reporting, and automated actions across your entire funnel.
Create targeted account lists
As a Demand Generation Marketer, I want to easily build out a targeted list of accounts to use across engagement channels.
- Start in Database, and click Create New.
- Use powerful cross-object filters in Selectors to define your criteria from custom CRM data, MAP data, opportunities, journey stage, behavior, intent, and recent sales activity.
- Target your new account list with advertising, email, direct mail, and other engagement channels.
- Dial it up: Execute triggered campaigns or sales actions when an account enters a high-priority stage (MQA).
Assess your pipeline
As a marketing executive, I want to see data on where target accounts are in our funnel and how opportunities are converting within the quarter.
- Navigate to the Journey dashboard.
- Select a timeframe and the list you’d like to analyze to get insights on accounts, pipeline opportunities, and account progression through the funnel.
- View multiple lists at the same time to evaluate trends.
- Do one better: Use the Compare feature to compare different timeframes.
Prioritize high converting accounts
As a sales rep, I want to prioritize outreach based on positive buying signals.
- On the Analytics dashboard, select your auto-generated account list.
- Prioritize accounts with high Pipeline Predict scores.
- Alternatively, add Pipeline Predict into any account selector to refine an existing list.
- Take it to the Next Level: Layer on filtering rules to further prioritize and identify key accounts that need nurturing.
Arm sales with account & people insights
As a sales leader, I want all of our teams to be equipped with impactful information they can easily view.
- Customize reports and share insights using snapshot emails.
- Look no further than your CRM for intent or engagement activity tied to your accounts.
- Use our sales intelligence to see info on recent acquisitions, leadership changes, and financials within your own company territories to spark a conversation.
- Kick it up a notch: Create custom alerts and territory digests that get delivered right to your sellers.
What else can you do with Demandbase One™?
We thought you might ask. So we listed our most popular use cases below.
Build
Build an account-based GTM foundation
Without a unified view of your customers, marketing and sales are not in lock-step. Measure — and act on — what matters using account-based metrics.
Find
Find accounts when they’re looking to buy
Spend your time and money on the right accounts with Account Intelligence you can trust.
Engage
Engage with your accounts
Turn generic interactions into relevant engagements that count. Personalized messages reach your buyers’ ears with more impact regardless of the channel.
Close
Close more opportunities
Sharing data and insights in one place helps your reps go after the right accounts with the right message. Every time.
Expand
Expand your business with existing customers
It’s more efficient than landing new customers and increases their stickiness too.
Ready to dive in? We’ve got a rep waiting to talk to you!
Want to know how Demandbase One™ can fit into your processes and teams? We’re glad you asked.