Announcing the First Annual ABM Vanguard Awards

At Demandbase, we pride ourselves on celebrating innovation, success, and collaboration in Account-Based Marketing. Every day, we witness the incredible achievements of our customers, who are redefining what’s possible in ABM. To honor these game-changers and inspire the broader ABM community, we are thrilled to announce the inaugural ABM Vanguard Awards! 

These awards shine a spotlight on the visionary individuals and teams who are leveraging Demandbase in innovative ways to drive growth.

“Our customers are leading the charge in redefining how businesses go to market,” says Alicia Hale, SVP of Growth Marketing at Demandbase. “The ABM Vanguard Awards give us an exciting opportunity to recognize their groundbreaking work and celebrate the success they’ve seen this year. We can’t wait to highlight their stories and share them with the world.”

Award categories

We’ve designed six award categories to spotlight the wide variety of ABM wins we’re seeing across the industry:

ABM Trailblazer Award: Celebrates a team pushing boundaries with innovative ABM strategies powered by Demandbase.

Revenue Revolution Award: Recognizes the program driving the highest measurable revenue impact.

Data Dynamo Award: Honors outstanding use of data and insights to create precision targeting and personalized engagement.

One-Team Wonder Award: Rewards exceptional cross-functional collaboration between sales, marketing, and other teams.

Customer Experience Champion: Recognizes customers delivering an outstanding, personalized experience using Demandbase solutions.

Rising Star Award: Highlights a customer who has made significant strides with ABM within their first 12 months of using Demandbase.

Why enter the ABM vanguard awards?

You won’t just take home bragging rights. Winners also receive:

• Event access: Up to two free passes to Demandbase NYC GO in October, plus fully paid two-night hotel accommodations for two team members.
• Onstage recognition: Receive your award onstage during a high-profile GO session.
• Exclusive trophy and digital badge: Gain a trophy and LinkedIn/company-use badge to showcase your victory.
• Featured spotlight: Enjoy a dedicated spotlight on the Demandbase blog, newsletter, and social media.
• Visibility opportunities: Collaborate on case studies or speak at future events as an industry leader.

This is an unparalleled chance to showcase your hard work while cementing your reputation as an ABM leader among industry professionals.

How to enter

Nominations are officially open, and we want to hear your story! Here’s what you need to know:

• Deadline: Submit your nomination by August 15th at midnight.
• Judging Criteria: Submissions will be reviewed by our expert panel of Demandbase specialists and industry leaders. They’ll evaluate based on:
  • Innovation
  • Impact and ROI
  • Alignment to ABM best practices
  • Use of Demandbase tools
  • Scalability and collaboration

Our judges are looking for impressive results and creative approaches that demonstrate the power of ABM.

​​Save the date

Winners will be announced on September 5th, with awards presented live at Demandbase NYC GO this October.

This is your moment to celebrate your team, elevate your work, and inspire others in the ABM community. Don’t miss it.

Submit your entry today

Think your team has what it takes to become an ABM Vanguard?

Enter Now to Share Your Success Story

We’re excited to see the incredible ways our customers are leveraging ABM to drive real results. Together, we’re not just mastering the strategies of today—we’re trailblazing what’s next in the world of Account-Based Marketing.